An Increased Need for APJ Audience Expansion
As the world continues to grow its virtual presence, it is important that here at Labroots we grow with it. As the company continues to expand, we have found an increased need for presence and reach in the Asia-Pacific and Japan region. With more and more clients hoping to host APJ-specific events, we will continue our efforts in expanding to this geo targeted location.
What clients have taken advantage of this new reach?
Let’s dive into an event turned collection of webinars that was a proven success for this region.
APJ Virtual Genetic Solutions Tour 2020
With the ability for Labroots events and webinars to take place at any desired time, Thermo Fisher Scientific wanted this collection of webinars to take place at 10AM Singapore time to optimize Asia-Pacific and Japan region attendance.
This event was put on by Thermo Fisher Scientific to support researchers in the APJ region to stay connected to new developments in key areas of genomics. It also allowed a mass sharing of research between attendees, to discuss the SARS-CoV-2 outbreak in-depth.
With a total of 25 webinars and 1 panel, this event was jam-packed with microbiome, reproductive, and clinical oncology research findings. The live event venue was open during the multiple local times that were displayed on the microsite to prevent any regional time confusion.
This event has now turned into a collective set of webinars that can be viewed here on-demand. With 2,621 registrants, APJ Virtual Genetic Solutions Tour was truly a success when it comes to Labroots’ growing reach in this region.
Labroots APJ region reach isn’t limited to events and webinars… Let’s talk about 3rd-party emails.
One of our largest product offerings, Labroots always asks clients to fill out a comprehensive Audience Selection form that allows the email you write to end up in the inboxes of a desired audience. While you can choose from work sector, speciality, and job function, the geography category holds quite a bit of weight.
Direct Effect - Asia Only
Free qPCR Training Videos:
25.6% Open Rate
Illumina APJ
Comprehensive Genomic Profiling (CGP) Enabling Precision Medicine:
24.5% Open Rate
Illumina Japan
25.8% Open Rate
Illumina APJ
eBook: Move away from sequential, iterative single gene tests to comprehensive genomic profiling (CGP)
25.3% Open Rate
Labroots’ APJ reach doesn’t end there. Banner ads are another creative way to target this region.
This cost-effective and highly visible digital advertising offering offers major impressions within the APJ region. Labroots’ leaderboard and super leaderboard ads are highlighted at the top portion of our website increasing the chances of users viewing your ad.
With a Labroots banner ad, you can effectively target users in specific countries, regions or states. Check out Thermo Fisher Scientific’s campaign analysis report for the Philippines:
