SEP 14, 2022 7:28 AM PDT

Researchers Suggest Updating Alcohol Warning Labels

WRITTEN BY: Carmen Leitch

The current warning labels that consumers see on alcoholic beverages focus on the dangers of operating machinery while intoxicated, and the labels include a vague reference to health problems, noted researchers in a new article in the New England Journal of Medicine (NEJM). These warnings are so unhelpful, they are practically misleading, the authors added. That's because we now know that alcohol can raise a person's risk of a variety of serious health problems including liver disease, some cardiovascular illness, and pancreatitis.

Image credit: Pixabay

Alcohol consumption can also increase the risk of several kinds of cancer. The International Agency for Research on Cancer considers alcohol to be a group 1 carcinogen.

Excessive alcohol intake is thought to lead to the deaths of over 140,000 people every year in the US, according to the CDC. The pandemic worsened the problem; alcohol related deaths have increased by about 25 percent compared to 2020.

The authors of the NEJM report,  Anna H. Grummon, PhD, of the Harvard T.H. Chan School of Public Health, and Marissa G. Hall, PhD, of the University of North Carolina, noted that Americans should have the chance to make well-informed choices about drinking alcohol. Therefore, new warning labels for alcoholic products should be a priority.

Research has suggested that warning labels are most effective when they include some kind of pictures; are in rotation so people see new ones on a regular basis; and are displayed prominently. This approach seems to have worked for cigarettes, which are sold in many countries with graphic warning labels including scary pictures of disease. Cigarette smoking quit rates are higher in countries where warning labels are designed that way.

A test of warning labels that included pictures was done in Yukon, Canada. This effort was associated with a six to ten percent decrease in alcohol purchases during the temporary measure. The alcohol industry pushed back against those labels, however, and warnings about the risk of cancer that were included on the label have since been removed. In the US, the industry spends about 1 billion dollars a year on advertising. This trend is mirrored in other countries around the world. For example, in Thailand where alcohol advertising spending is now at an all time high, new services such as alcohol delivery are also making it easier for consumers to access liquor. The federal government will almost certainly have to get involved if warning labels are going to change; it seems highly unlikely that companies will voluntarily change warning labels, which would cast their product in a more negative light.

A survey of Americans suggested that as many as 70 percent are unaware of the link between alcohol intake and cancer risk.

“For example, there is now scientific consensus that alcohol increases the risk of several types of cancer, including head and neck cancer, breast cancer and colorectal cancer. But two-thirds of Americans are not aware of these risks," noted Grumman.

Sources: University of North Carolina, New England Journal of Medicine

About the Author
BS
Experienced research scientist and technical expert with authorships on over 30 peer-reviewed publications, traveler to over 70 countries, published photographer and internationally-exhibited painter, volunteer trained in disaster-response, CPR and DV counseling.
You May Also Like
NOV 20, 2022
Genetics & Genomics
Researchers Find Gene Expression Differences in ADHD Brains
NOV 20, 2022
Researchers Find Gene Expression Differences in ADHD Brains
ADHD is one of the most common mental health conditions, and it is estimated to impact 5 - 8% of boys, according to the ...
NOV 23, 2022
Plants & Animals
Planting Trees Literally Saves Lives
NOV 23, 2022
Planting Trees Literally Saves Lives
The connection between nature and health has received quite a bit of attention in recent years. For example, some studie ...
NOV 23, 2022
Technology
Hyperthermic Nanoparticles for Cancer Treatment
NOV 23, 2022
Hyperthermic Nanoparticles for Cancer Treatment
Hyperthermia (excess heats) refers to the use of high temperatures to treat cancer. When used to treat tumors locally, h ...
NOV 25, 2022
Drug Discovery & Development
Leprosy-causing Bacteria Generate Healthy Livers in Armadillos
NOV 25, 2022
Leprosy-causing Bacteria Generate Healthy Livers in Armadillos
Bacteria that cause leprosy may be able to regenerate liver cells in adult animals without negative side effects. The co ...
DEC 02, 2022
Neuroscience
Fast Cars, Firearms and...Older Adults? The Latest Research on Aging and Risky Activities
DEC 02, 2022
Fast Cars, Firearms and...Older Adults? The Latest Research on Aging and Risky Activities
One of the most difficult processes a person can make is deciding when it is too risky for you or an aging loved one to ...
NOV 30, 2022
Technology
New CT Technology Detects More COVID-related Lung Damage Than Conventional CT
NOV 30, 2022
New CT Technology Detects More COVID-related Lung Damage Than Conventional CT
Now that COVID-19 has been around for some time, researchers have slowly begun to identify the myriad ways in which infe ...
Loading Comments...