Utilizing Molecular Technologies to Drive Productivity in the Microbiology Lab with Live Q&A

Shifting from or supplementing traditional cultures by offering PCR infectious disease testing can be challenging for a laboratory. The addition of this testing is not just a change for the lab, but also for the ordering physicians used to conventional methods. However, that also offers an opportunity to add value to your customers and your lab if you focus on answering three basic questions: Is it good science? Will they use it? And will you get paid? The goal of this presentation is to help answer those questions and to aid in developing practical strategies when on boarding this technology through the example of Wise Diagnostic Systems.