Digital Advertising
Overview
The digital world is rapidly changing - with new digital media marketing avenues arising, what seems like monthly, Labroots works diligently to stay ahead of the curve. As a premier social networking site focused on education, Labroots provides next-generation digital marketing opportunities that allow you to craft your message and target a specific audience.
Facts & Figures
Users
4.5 Million
Average Website Sessions
2 Minutes
Average Webinar Sessions
28 Minutes
Average Virtual Event Sessions
5.26 Hours
Monthly User Sessions
639K
Annual Page Views
14.4 Million
Social Media Followers
2.4 Million+
Opted-In Newsletter Subscribers
1.06 Million+
User Location
North America: 51%
Asia: 19%
Europe: 18%
South/Central America: 6%
Oceania: 3%
Africa: 3%
User Institution Type
Academia (University/College): 35%
Hospital/Medical Center: 24%
Commericial/Industry
(Biotech/Pharma/Life Science Company): 21%
Private (CRO, CMO, Research Institute): 10%
Government: 8%
Other: 2%
Content Categories Trending Articles / Webinars / Virtual Events
Health & Medicine 9,278 / 4,280 / 325
Cell & Molecular Biology: 4,066 / 772 / 89
Technology: 3,468 / 328 / 60
Genetics & Genomics: 2,940 / 526 / 71
Microbiology 2,937 / 499 / 71
Neuroscience: 3,094 / 347 / 40
Plants & Animals: 3,217 / 126 / 16
Earth & The Environment: 3,162 / 62 / 13
Cancer: 2,413 / 539 / 79
Clinical & Molecular DX: 2,284 / 578 / 103
Immunology: 2,138 / 511 / 80
Chemistry & Physics: 2,461 / 134 / 34
Drug Discovery & Development: 1,854 / 431 / 73
Space & Astronomy: 2,226 / 10 / 0
Cardiology: 1,524 / 114 / 28
Cannabis Sciences: 937 / 164 / 22
Coronavirus: 550 / 162 / 2
Target your audience with ease!
Use Labroots’ comprehensive Audience Selection Form.
Digital Advertising Trial Package
Get your feet wet with the Labroots Digital Advertising Trial Package. The perfect sampling of digital products, our Trial Package allows you to explore which Labroots digital product provides the best ROI for your company and/or campaign.
Third-Party Emails
315,000+
Emails / Day
2.2 Million
Emails / Week
8.8 Million
Emails / Month
25-26%*
Average Open Rate
You bring the food, we’ll bring the party. A crowd favorite, use Labroots' opt-in email list to generate interest in your product or service. A great way to receive immediate leads and feedback is by means of a detailed report including open rates, click rates, and specific clicks by URL.
Use our comprehensive Audience Selection form to target your audience based on geographic segment, work sector, specialty, job function, and keywords. For the email content, you can either provide an HTML or a .txt file, or content and an image, and we can custom build your email. Within 1-3 days, a member of Labroots’ marketing team will send you a test email for approval. Once approved, your email will be scheduled for deployment on the decided date.
One Labroots Third-Party Email includes:
- One Third-Party Email distributed to purchased bucket size:
- Detailed Analytic Report including open rates, click rates, and specific clicks by URL
* Open rate metrics reflect information prior to the release of iOS 15. Given the iOS 15 changes, this number is not an accurate indicator for future email open rates. Read more about it here.
Target your
ideal
audience.
Banner & Text Advertising
Labroots has over 14.4 million annual views* - harness them!
Banner ads deliver cost-effective and highly visible coverage for all your products and services. The Labroots website is the perfect place to be seen and get conversions.
Our leaderboard and super Leaderboard banner ads show up across all our pages and are highlighted on the top portion of our website, making it easier for users to see and potentializing conversions. Our square ads, the MPUs, are also very effective, as they appear throughout all of our website as users browse through our virtual events, webinars, blog, store, and more. Any of these eye-catching banners can be delivered as a still image (.jpg) or animated gif, go crazy with creativity!
One Labroots Banner Advertisement includes:
- Geography - reach users in specific countries, regions, or states
- Categories & Tag words
- Work Sector
- Date/time
- Number of impressions
- Three different sizes to choose from:
- SuperLeaderboard - 970x90
- Leaderboard - 728x90
- MPU - 300x250
- Reporting*
*These include data from the Labroots ecosystem where the banner ad was displayed.
Banner & Text Ads
Banner ads deliver cost-effective and highly visible coverage for all your products and services. With a wide range of online advertising options, clients can be assured that the size and diversity of our advertising network provide optimum marketing opportunities. Banners can be seen throughout our website, and it’s a great way to promote to a broad, engaged audience. Regardless of if it’s a still image or an animated GIF, we offer different banner sizes to accommodate your marketing needs.
Banner Size Options
- Super Leaderboard: 970px X 90px
- Leaderboard: 728px X 90px
- Mobile Ad: 320x50
- MPU: 300x250
Banner Format Options
- Image: A basic image creation. Requires a GIF, JPG, or PNG file. 72 DPI. Please make sure the file size is less than 1000000 bytes.
- Third party: You can use a custom HTML and JavaScript snippet from a third-party ad server if you wish to but only if it is to run for “run of site.” Certain parameters within third-party tags prevent us from guaranteeing a certain number of impressions.
- HTML5: A creative built from HTML and supporting assets. An animated HTML5 creative requires GIF, JPG or PNG files. Animations should rotate no more than eight times, 20 sec animation.
What We Need From You*
- Your creative files in the correct format and size of your banner order
- The click-through URL your banner ad should point to
- The duration your banner should run (start date - end date) along with number of purchased impressions
*Need help creating your banner? Utilize the Labroots creative team for a custom banner.
- Font: 14px; Open Sans or Helvetica; 600 Weight (Medium)
- Colors: Title #b6bd00 (Green); Description #666666 (Gray)
- Characters: 55-60 Total (Title + Description + Spaces)
Newsletters
16%
Average Open Rates*
9%
Average CTR Newsletter
170,116
Webinars & Virtual Event Newsletter Subscribers
168,814
General Trending Newsletter Subscribers
Be the exclusive sponsor of a Labroots Trending Newsletter! Labroots provides more than a dozen newsletters, featuring news from all fields of science, as well as general news from Labroots. The Webinars & Virtual Events Newsletter keeps our audience aware of both upcoming webinars and virtual events, as well as those recently available for on-demand viewing. General Trending Newsletter delivers the latest in science news and information on newly published research and findings. Category-specific trending newsletters procure the latest news and information within a specific category.
Promoting an event or webinar? Labroots Webinars & Virtual Events Newsletter (WAVE) reaches more than 170,000 recipients - and promotes all of our anticipated virtual learning opportunities.
By sponsoring any of our Labroots Newsletters, your banner ad will show up on the top portion and can be delivered as a still image or animated gif with an embedded URL provided by you. Whether it’s a product, event, or company you’re promoting, by selecting your desired newsletter category, promoting in Labroot General Newsletter, or in Labroots WAVE Newsletter, you’ll be reaching thousands of people within your target audience.
2.3%
Average CTR
General Trending Newsletter
0.54 to 5%
Average CTR
Category Specific Newsletter
* Open rate metrics reflect information prior to the release of iOS 15. Given the iOS 15 changes, this number is not an accurate indicator for future email open rates. Read more about it here.
LABROOTS FEATURED SOCIAL MEDIA PAGES
eBooks
Whether it is written by you or by us, this is a unique way to share your new product offerings, laboratory techniques, and more to a targeted Labroots audience of your choosing.
You will be asked to fill out our eBook Preference Form, gathering all of the necessary information needed to create a successful eBook on the Labroots site. Within 3 business days a member of the Labroots team will confirm receipt of your form and begin coordinating the production of your eBook. Once approved, the eBook will be launched on our website and available for download.
You provide the content (any desired copy and imagery) on our eBook Preferences Form, we turn it into something comprehensive and cohesive that will live on the Labroots site. It’s that simple!
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Materials are provided by you. The eBook is shared on Labroots Trending News and pinned to the top. The eBook will include detailed company information shown as the “author.”
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Lead gather through custom required fields to access the downloadable eBook (name, email address, etc.)
- One Facebook Ad on Labroots Main Page
- Three Facebook Organic Posts
- Three Twitter Organic Posts
- One LinkedIn Organic Post on Labroots Main Page
- Email Blasts x 2 (20,000 cap)
- Newsletter Postings (Three Category Newsletters + One Trending Newsletter)
Let Labroots create your eBook’s content for you. After filling out the eBook Preference Form and gathering all of the necessary information needed to create a successful eBook, the Labroots team will begin writing the content. Periodic meetings will be set up to ensure the brand messaging is aligned with your vision, and content is approved as it is written.
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The content is written by the Labroots team. The eBook is shared on Labroots Trending News and pinned to the top. The eBook will include detailed company information linked in the authorship attribution.
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Lead gather through custom required fields to access the downloadable eBook (name, email address, etc.)
- One Facebook Ad on Labroots Main Page
- Three Facebook Organic Posts
- Three Twitter Organic Posts
- One LinkedIn Organic Post on Labroots Main Page
- Email Blasts x 2 (20,000 cap)
- Newsletter Postings (Three Category Newsletters + One Trending Newsletter)
Sponsored Content
1035
Views
2
Likes
11
Shares
The new kid on the block, sponsored content on the Labroots website has taken off in a big way. Utilize Labroots' database of users by sharing an article, written by you, in the Trending News section of the website. This allows you to use your branded content to tell your story to a new audience in a place they already like to visit. Sponsored content is a strategic way to increase your company and/or product exposure.
You will be asked to fill out our Sponsored Content Guide, gathering all of the necessary information needed to create a successful Labroots Trending News article. Within 1-3 days, a member of Labroots’ marketing team will send you the article link for approval. Once approved, your article will be scheduled for deployment on the decided date and then shared in the relevant newsletters and on Labroots social media pages.
One Labroots Sponsored Content post includes:
- One article (provided by you) shared on Labroots Trending News, with detailed company information shown as the “author”, and up to eight in-article links
- Distribution in General and three category-specific email newsletters
- Distribution on Labroots and three category-specific social media pages
- Article and/or infographic housed on Labroots
- Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
Sponsored Content Article Elements
Check out our guide on how to optimize your Sponsored Content at Labroots.
Gated Sponsored Content
Want to try your hand at something new? Generating leads with sponsored content has never been easier with this new feature. By ‘gating’ your sponsored content with a lead form, you can take advantage of Labroots’ extensive audience and gain valuable insight into new potential clients.
You will be asked to fill out our Sponsored Content Form, gathering the necessary information needed to create a successful Labroots Trending News article. Additionally, we will ask you to provide any custom questions for your gated article. Within 1-3 days, a member of Labroots’ marketing team will send you the article link for approval. Once approved, your article will be scheduled for deployment on the decided date and then shared in the relevant newsletters and on Labroots social media pages. After the article goes live you will receive two detailed reports at 2 and 4 weeks with the leads generated from your article.
One Labroots Gated Sponsored Content post includes:
- One gated article (provided by you) shared on Labroots Trending News, with detailed company information shown as the “author”, and up to eight in-article links
- Name, email address, phone number, and dates accessed reader information
- Up to 3 personalized questions
- Distribution in General and three category-specific email newsletters
- Distribution on Labroots and three category-specific social media pages
- Article and/or infographic housed on Labroots
- Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
- 2 Gated reports including name, email address, phone number, dates accessed, answers to personalized questions (reports offered at 2 & 4 weeks)
Check out our guide on how to optimize your Gated Sponsored Content Article to increase engagement and gain quality leads.
Check out our guide on how to optimize your Gated Sponsored Content Article to increase engagement and gain quality leads.
Rich Content Campaign
Kick back, relax, and let Labroots create the content for you. A unique opportunity for all companies that are interested in developing customized content written by an industry professional. Utilize Labroots' database of users by sharing an article or infographic, written/designed by the Labroots team, in the Trending News section of the website. Crafted to resonate with your target audience, this content will promote your company as an industry leader and garner new leads.
You will be asked to fill out our Rich Media Content Guide, gathering all of the necessary information needed to create a successful Labroots Trending News article. The Labroots team will then set up periodic meetings to ensure the brand messaging is appropriate and for content review until project completion. Once approved, your article or infographic will be scheduled for deployment on the decided date and then shared in the relevant newsletters and on Labroots social media pages.
One Labroots Rich Media Content campaign includes:
- 1,500-word article and/or an infographic written by one of our specialist science writers
- PDF of the article and a full-bleed print version
- Assistance in storyboarding and creating an informative video
- 468x60 banner
- Distribution in General and three category-specific email newsletters
- Five Social Media posts
- Article and/or infographic housed on Labroots
- Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
Company Product Listings
Showcase your latest products on a unique company page.
Did you know Labroots now includes a company page for every company that advertises with Labroots? Now you can include products on your company page, giving your customers the ability to view your products, Labroots webinars, sponsorships, articles, and more all in one place.
Target your ideal audience.
Request Info
Rate Card
Social Media
5,448*
Average Reach
9,167*
Average Impressions
75*
Average Link Clicks
Social media can feel like the wild west of digital marketing, but this isn’t our first rodeo. Teaming up with Labroots for a social media post is a unique and engaging way to reach your target audience. Labroots has more than 2.4 million total followers, with more than a dozen specified accounts/pages, allowing advertisers to craft tweets and posts that will truly resonate with their desired audience. Labroots followers are extremely engaged, with an average monthly post reach of over 132,415, receiving more than 10,000 engagements across all accounts.
You will be asked to fill out our Social Media Preference Form, gathering all the necessary information needed to create a successful Labroots social media post. Within 1-3 days, a member of Labroots marketing team will send you social post proofs for approval. Once approved, your post will be scheduled for deployment on the decided date.
One Labroots Social Media post includes:
LinkedIn Organic Post
LinkedIn Organic Post
* Teaming up with Labroots for a social post is a great way to promote your company, product, or service. Check out our guide on how to make the most of your social post/campaign with Labroots.